We’ve been busy here at HBGI!
We are proud to be launching our new brand identity over the coming weeks, including our new logo. HBGI has grown and evolved rapidly over the past few years and our new branding reflects our current identity, values, and aspirations.
At first glance, you’ll notice our logo portrays a cube that can be seen either from the inside or the outside — an intentional design inspired by the Gestalt principle of multistability. It represents diversity of thought and perception, and HBGI’s commitment to develop mental health solutions that are personalized for individuals within each system and culture. You’ll also see a plus sign incorporated into the design, representing our dedication to improving mental health globally.
Follow us on our mission to build & transform high-performing mental health systems that maximize outcomes for individuals.
HBGI’s new logo – what’s behind it?
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